Our Research

Broadband prices and promotions change regularly. Providers introduce new packages, adjust monthly prices, increase or remove rewards and offer different deals depending on where you live.

Our research process is designed to account for those differences and make broadband offers easier to compare.

1. We Research Provider Pricing and Offers

We review broadband packages from major UK providers as well as relevant regional and alternative networks.

For each deal, we look at the advertised monthly price alongside other costs and benefits that may affect what you ultimately pay, including setup fees, rewards, bill credits and promotional discounts.

2. We Compare More Than the Headline Price

The cheapest monthly price does not necessarily make a broadband package the best deal.

When comparing offers, we consider factors including monthly cost, average download speed, contract length, setup costs, rewards and any scheduled price changes disclosed as part of the contract.

Looking at these factors together gives a more complete picture of the value offered by each package.

3. We Look at Speed and Connection Type

We review the speeds advertised with each package and the type of broadband connection being offered.

Our primary focus is full fibre broadband, or FTTP, where fibre optic cable runs directly to the property. We distinguish this from FTTC and other connection types so that packages using different underlying technologies are not treated as though they are identical.

4. We Review Deals Regularly

Broadband offers don’t stay the same for long. Prices, rewards, promotions and available packages can all change.

We review our featured deals regularly and update them when we identify significant changes. Where content includes time-sensitive pricing or promotions, we aim to make clear when that information was last reviewed.

5. We Consider Availability

A broadband deal is only useful if you can actually get it.

Full fibre availability varies by location and provider, which is why we ask users to check their postcode before ordering. The deals featured across our website should be treated as offers to compare rather than confirmation that a particular package is available at every UK address.

6. We Explain Why We Pick a Deal

Our featured deals may be selected for different reasons. One package might offer particularly strong overall value, while another may stand out for its price, speed or reward.

Where we label a deal Editor’s Choice, Best Value, Fastest Speed or another editorial category, the label reflects the characteristics we considered when reviewing the offers available to us.

7. We Separate Research From Commercial Relationships

Full Fibre Broadband Deals may earn a commission when a user clicks through or purchases broadband through one of our partners. These commercial relationships help fund the operation of the website.

They do not change the factors we consider when researching a broadband deal. Our aim is to present useful, accurate information and clearly distinguish editorial assessments from advertising or promotional relationships.

Our Editorial Standards

Accuracy matters, particularly when broadband prices and promotions can change quickly. We aim to use reliable provider and industry information, review time-sensitive information regularly and explain broadband terminology in plain English.

When something changes or we identify an error, we aim to correct the information rather than leave outdated details on the site.

Why Our Research Matters

There is no single broadband deal that is best for every household. Availability differs by address, and the cheapest, fastest and best-value packages are not always the same offer.

Our goal is to make those differences easier to understand, so you can compare the options available to you and make a more informed decision.